Buyer Seduced by Staging

Cookies baking at Open Houses, perfectly organized closets and color coordinated shelves failed to woo a discriminating home buyer who claimed "that garbage doesn't work on me." He later remarked, on repeated occasions, "do they honestly think that I'm that stupid?" And then he chanced upon the owner's bed, which hosted his Dostoevsky novel and reading glasses, obvious remnants of a busy man before he raced into his travertine glass mosaic full body spray rain shower on his way to the office. Sold! 4 month old unspoiled fruit and water-free orchids included.
Lincoln Square

DISH TV Feeling Inadequate

Size still matters. That is the hard lesson a deflated DISH TV was feeling in West Town during an Open House this past Sunday. Buyers and their realtors were pouring into the backyard, a normally lackluster experience in Chicago, raving about "how big it is", and "oh my, I haven't seen one that big since college", and the often repeated, "they probably won't be leaving that".
West Town