Buyer Seduced by Staging

Cookies baking at Open Houses, perfectly organized closets and color coordinated shelves failed to woo a discriminating home buyer who claimed "that garbage doesn't work on me." He later remarked, on repeated occasions, "do they honestly think that I'm that stupid?" And then he chanced upon the owner's bed, which hosted his Dostoevsky novel and reading glasses, obvious remnants of a busy man before he raced into his travertine glass mosaic full body spray rain shower on his way to the office. Sold! 4 month old unspoiled fruit and water-free orchids included.
Lincoln Square

Realtor Promises Buyers Change is Coming

One of Chicago's top real estate agents refused to disappoint his clients. The buyers were not interested in restoring an older home or dealing with the quirks associated with vintage properties in Chicago. They wanted something new, so their agent took them to a property near the el with city views. And then he offset his clients fearful looks with a surprising billboard validating his assertions about change.
Garfield Park
Jan. 2015

Foreclosures Offer Free Christmas Marketing

In a year end blitzkrieg to clear their already tainted books, major U.S. banks have teamed up with local retailers to offer promotions inside foreclosed properties in a last ditch attempt to lure home buyers into properties that even members of Chicago's vaunted homeless community have derided as "making our here shelters look like da damn Drake."
Albany Park